Saraf furniture came into existence in 2017 which was established by Raghunandan Saraf, a third generation entrepreneur. It was started as insaraf.com as online venture.
SInce the last 4 decades, this family business was being operated in Germany, England and other Global markets. But coming to India, Raghunandan started as online venture.
Through insaraf.com, Raghunandan first started to deal in the value for money Sheesham furniture for Indian consumers. Insaraf provides customised and readymade furniture both.
Insaraf deals in wide range of wooden products like - bars, beds, drawers, boxes, tables and much more. Saraf claims that offline sellers 100% sell differ products which they show online.
Every online business brings its own set of challenges. The first one was to educate consumers about the sheesham furniture. To solve this problem, saraf opened many offline stores.
Saraf Furniture is going ahead with opening the 15 new stores in different Indian cities. At present, they have the 5 operating stores in India.
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